Proven winners, new versions one change at a time, and the next round compared for you.
Winning Ads Loop is a creative testing loop: import your Meta, TikTok or Google Ads results and see which ads are proven winners — compared like for like within the same ad sets and adjusted for every ad compared — then make new versions of a winner one change at a time with AI creators, new hooks, frame shapes, languages or your real offer, and import the next results to see which version beat the original. The statistics, test plans and dashboard are free.
In Meta Ads Manager, TikTok Ads Manager or Google Ads, export the ads table for your date range as CSV or Excel — broken down by day if you can — and drop it in. It's read in your browser and the file is never uploaded; the loop saves only what it needs per ad — names, IDs, ad text and the numbers. No account connection is needed.
On “Winners”, every ad is compared with the rest of its platform on your goal's main number. “Proven winner” appears only with at least 95% confidence after allowing for every ad compared, with enough data and days. Every other ad says honestly what it needs, such as “needs about 45 more clicks”. Open “How we worked this out” on any card to see every input and step.
Choose new hooks (AI writes them from your product facts, priced on the button, or type your own), other AI creators, other frame shapes, other languages, or leading with an offer you really run. Each choice becomes its own version, so the next round tells you exactly what worked.
With AI UGC Ad Generator, the price shows before anything renders; tick that your claims are true and that you have the rights to your product images, then press “Make”. With Product Ads, each version opens as a pre-filled commercial for you to finish there.
When the test has run, import the new export as the next round. The loop finds the winner and each new version and shows “Did a new version beat the control?” — calls stay strict until each version reaches its planned size.
Free to import, find winners and plan tests · AI read about 2 credits · 1 credit for new hooks · new ads at AI UGC Ad Generator prices
New accounts get 10 free credits to try QikTools, valid for 7 days, with no card needed.
See plans and credit pricesImporting, every statistic, the test plan, lineage, insights and the dashboard are free because they run in your browser. The AI round read and new hooks are charged, each showing its price on its button before it runs. New versions are made at AI UGC Ad Generator or Product Ads prices, shown before anything renders.
Every price is shown on the button before anything runs, and every plan pays the same number of credits for a run. If a run fails on our side, its credits go back automatically.
Because the gap could still be luck. With many ads compared, one usually looks best by chance, so a winner needs at least 95% confidence after allowing for every ad compared, like for like, with enough data. Each card shows how much more data it needs.
How to split the budget between the winner and the new versions, how much data each version needs to show a difference worth having, and the day you'll know at your daily budget.
Each ad is compared with the rest of its platform within the same ad sets (and weeks, with a daily export), with a test that allows for normal day-to-day swings. A winner needs at least 95% confidence after a Holm adjustment for every ad compared, plus minimum data and days. Anything less is shown as “Too close to call” or “Not enough data yet”, with how much more it needs.
Each new version's name ends with a short tag, such as “QL7K2M-R2-V03” (loop, round, version). Keep it in the ad name in Ads Manager and the export maps straight back.
Pricing: Free to import, find winners and plan tests · AI read about 2 credits · 1 credit for new hooks · new ads at AI UGC Ad Generator prices. The exact price is shown before anything runs, and new accounts get 10 free credits to try QikTools (valid for 7 days, no card needed). Plans and top-ups are on the pricing page.
New versions are made in AI UGC Ad Generator or Product Ads and carry their visible “AI-generated” label and Content Credentials, which anyone can check on the verification page; the loop's own results are numbers and text. Mark AI-made ads where a platform asks.
They go back automatically. The one exception: if a request passes our safety checks but the AI provider's own safety system refuses it and charges us for the attempt, the credits for that run are kept (Terms).
You own your inputs and, as far as the law and our AI providers' terms allow, what you create, including for commercial use. QikTools doesn't sell your data or train AI models on your content; some AI providers' own terms let them use what they receive (Privacy Policy). Settings → Profile has Download my data and Delete account, which removes your account, projects and uploads.
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